8 Ways to Successfully Promote Your Shopify Store

Learn how to become one of the most successful Shopify store

8 Ways to Successfully Promote Your Shopify Store

Shopify is a well-known commerce platform that includes everything you'll need to start and maintain an online business. Because it is a completely hosted platform that handles all the work for you, it appeals to those who are not comfortable working with code.

If you think Shopify stores are for businesses just starting, think again. Small businesses aren't the only ones benefiting from what Shopify offers. Big firms use the commerce platform like   Gymshark,   Kraft Heinz Co, and   Good America, among many   others.

What is a Shopify Store?

Shopify is a cloud-based subscription commerce platform that enables anyone to create an online store, sell their goods, and manage their business all in one place.

Even though merchants can sell their products through their storefront on Shopify, they can also set up mini storefronts on other platforms like the web, mobile devices, social media, other online marketplaces, pop-up stores, and even physical locations.

What Makes a Good Shopify Store?

A good Shopify store will have the following:

· Good CX from fast loading pages, simple designs, visual appeal, and great customer support.

· Live Chat feature to respond to customers as quickly as possible.

· An engaging homepage that tells your customers about the products and services you offer.

· Shopify category pages and sorting option for better navigation.

· Detailed product pages that contain all relevant information in a user-friendly format.

· Tracking and analyzing tool to keep track of key performance indicators.

Most Successful Shopify Stores

The following are 5 of the most successful Shopify stores according to revenue.

#1.  JB Hi-Fi

· Revenue: $565.88 Million

· Monthly Traffic: 15.2 million

#2.  Ring

· Revenue: $430 Million

· Monthly Traffic: 13.12 million

#3.  Gymshark

· Revenue: $296 Million

· Monthly Traffic: 5.42 million

#4.  Colour Pop

· Revenue: $70.29 Million

· Monthly Traffic: 11.1 million

#5.  KITH

· Revenue: $54.5 Million

· Monthly Traffic: 1.66 million

8 Best Ways to Advertise Your Shopify Store

Having a Shopify store and managing it efficiently isn't enough on its own to bring steady traffic and guaranteed sales. There are currently over   1.75 million sellers on Shopify. Finding different ways to help your business stand out will be what sets you apart from the rest. No matter how impressive your marketing plans are, it won't mean a thing if you haven't taken the time to research who your competitors are, what they are doing right, and what they are doing wrong.   Marketing research and competitor analysis is most crucial step before you go on and spend your time and money on promoting your store. Listed below are some ways you can promote your Shopify business.

1. Partner with influencers that are relevant to your niche.

A sponsored post or portion in a video can generate traffic that may not have found you organically. When talking with influencers, it is up to you to create an acceptable deal for both parties. That deal could look like a fixed fee, a percentage of profits from sales using a special code, or even free products. Don't shoot for the most popular influencers if your store is still in the beginning phases. Instead, look for influencers who are just starting to gain popularity. Gather a list of all the influencers you can find that fit your niche, find their email addresses, and email them asking if they would like to partner with you for a small fee or free products.

Pro Tip: Make sure that any influencer who works with you links your product in the body of the post or video description. Just mentioning your store by name is not enough. For deals where the influencer is getting a percentage of the profits, have them include the code in the post's text and description, and with video, have them also include its text on a video clip.

2. Use your social media accounts to promote your products.

Everyone who wants to accomplish anything online needs to organically build a following on as many social media platforms relevant to their niche. Facebook and Instagram are the two most popular social media platforms that successfully drive traffic to Shopify stores. Instagram is known to be the best platform overall since Instagram users are more responsive to product promotions and because companies can cross-promote their Facebook Ads there. However, you don't have to purchase ads to get traction with Instagram. As long as you have a handle on what hashtags will serve you best and are not afraid to use their different formats like Instagram Stories, Reels, and Lives, you will find you can generate a lot of followers and traffic without having to spend a dime.

Don't just focus on Instagram and Facebook, though. Pinterest has a Buyable Pins feature where you can create a pin on a product, and the customer can click buy and be directed to buy it straight away.

Business social media profiles are not only there to let potential customers know you exist. Use your social platforms to promote your brand. For example:

· Post appealing flat lays of your products

· Create short videos showing your products in action

· Create a call to action where you ask your followers to post images, and videos of them receiving/using your products and have them tag your social media account

· Share posts and videos from people reviewing and mentioning your products online on your account for customer product reviews.

Pro Tip: You can create a mini shop feature on your business's Facebook and Instagram pages through Facebook Shop and Instagram Shopping.

Pro Tip: As of right now, Facebook Ads generate the most traffic from a social media platform with   22.08% and generates 5.12% of the total revenue. Facebook Ads can be displayed on both Facebook and Instagram.

3. Spend time and money on email marketing.

Not everyone completely ignores all those promotional emails. Some people look forward to receiving emails from their favorite brands. Leverage that potential by creating a marketing plan. For example, every time a shopper completes a transaction through a Shopify store, they enter their email address. You can create a marketing plan that includes new product promotions and sales that you can send out in mass to your past customers. You can even create fun newsletters about what your company is currently up to, what your followers will see coming up, and host giveaways.

Pro Tip: Shopify has a feature where customers will get an automatic email or text notification when they leave items in their shopping cart. You can also send emails to customers with likeminded items that are relevant to the product they already purchased from you.

4. Jump into the deep waters of paid advertising.

The world of paid advertising can be very intimidating. Especially if you are starting, have no idea what a customer profile is, and have never created an ad before. However, so many options and techniques can prevent you from ever starting due to fear of getting it wrong. Paid advertising is 100% essential to a successful store. Yes, you can generate a following and some traffic for free, but your store will never grow and generate steady profits without paid advertisement. Take the leap and branch out into the world of paid advertising. You can do this by hiring someone who knows what they are doing, or you can check out some quick YouTube videos on the subject. The easiest ad platform to start on is Facebook Ads. You can find the Facebook Ads Center connected to your Facebook business page. A Facebook ad does not have to cost a lot of money or take up your time to create.   The average cost per click of a Facebook is around $0.27 per click.

Pro Tip: For an added boost in your paid advertising, link your Shopify store to your Google Merchant Center and take advantage of Google's Shopping Ads. Click here to learn more about the differences between Google Search Ads vs. Shopping Ads  (put a hyperlink to the relevant blog post)

5. Utilize SMS Marketing.

SMS marketing is a form of marketing in which businesses send promotions to customers via text messages. SMS has an open rate of over 90% and utilizing your customer's SMS capabilities will expand your audience. The plus side of this form of marketing is that customers do not need an active internet connection to receive it. You can use SMS messages to target specific audiences, send texts about promotions and sales, and even cart abandonment sales.

Pro Tip: While this marketing method can be very useful, know your audience before implementing it. Some age groups might find this invasive and annoying.

6. Have a blog section on your website containing high-quality articles in an SEO format.

Having high-quality articles that offer a wealth of information your target audience might be interested in is a great way to bring organic traffic to your website. Of course, the format of your article matters. It would be best if you wrote your article with an SEO-optimized design so that search engines can understand what it is about and place it on their search result pages.  As many as 60% of people make a purchase on a website after reading a relevant blog article.

Pro Tip: Having a blog also allows you to link to other relevant websites and write guest posts for other reputable blogs that will help build up your backlinks. This, in turn, will improve your Google ranking and increase your online footprint.   Click here to read more blog posts SimplyTrends has to offer.

7. Promote your store offline.

Even though your store is entirely online, it doesn't mean you have to the same methods to promote it. For example, Shopify has features that allow your customers to make purchases on the spot. The following are methods you can use to promote your store in the real world:

· Partner up with a local store. Set up a deal to display some of your products. The display can include a QR code that takes the user straight to your Shopify store to see more.

· Mail out promotional material through the USPS.

· Place brochures or flyers about your Shopify store in appropriate locations like libraries, coffee shops, community rec centers, etc.

8. Cross-Promote with Other Shopify Sellers.

Just like when you partner with influencers, you can also partner with other Shopify sellers who sell products that complement (not compete) with what you sell. You could:

· Offer banner advertisement space on your websites or newsletters

· Mention each other on your social media platforms

· Mention them in your blog articles on your blog

· Do a joint giveaway or discount

Conclusion

Shopify provides a straightforward and cost-effective solution for business owners to establish their brand with built-in features such as blogging, Google and Facebook advertisements, analytics, and more. It can be difficult to find the correct channels and strategies to advertise your Shopify store at first. But with a little patience and some creativity you will find the right combination of techniques that work the best for you and your business.