The ultimate 2022 ecommerce competitor analysis gudie in 8-steps

A compelete guide of digital competitor analysis

The ultimate 2022 ecommerce competitor analysis gudie  in 8-steps

The eCommerce industry is developing rapidly. According to   Statista, the retail ecommerce market sale worldwide willl reach 7,391 Billions dollars in 2025.

This rapid growth, as well as the increased use of latest technology, have created place for many players, since lot of people discover it is simple and profitable to run an eCommerce store.

source: statista

There are different sized business on the internet that sell various items that people require.

The eCommerce market is becoming more saturated due to this issue, making it far more difficult to attract new customers and increase revenue.

What can you do to break the cycle in which small businesses struggle to stay up with their competitors and also lose customers to larger eCommerce retailers?

Start conducting a competitor analysis!

In this article, you will discover how to conduct a reliable digital competitor analysis to provide you a competitive advantage in the eCommerce market.

What exactly is eCommerce digital competitor analysis?

Competitor analysis is a tactic used by businesses or brands to compare themselves to other industry competitors on important components such as website UX&UI, Pricing, advertising strategies and marketing strategies, social networks, and so on.

It is a scientific research approach in which services recognize and evaluate the competitors' products, advertising and marketing, and also development methods.

The examination also necessitates a mix of qualitative and quantitative study to determine the strengths and weaknesses of your main competitors.

How well your company compares to its competitors on the now use determines how affordable you are.

With this information, you can gain insights into the potential opportunities that your ecommerce business can capitalise on, the strengths to utilize, and the dangers to avoid.

You become more aware of what your competitors are doing and are also able to make better decisions in your business plan.  

Why is Competitor Analysis so important in eCommerce?

With competitor analysis, you will be able to improve your own marketing approach.

In the market, you might also discover opportunities that your competitors have missed. You'll discover brand-new areas of opportunity that your competitors are proving popular, but you've missed out on.  

Today, eCommerce signifies a high level of competiton. You can't seem to focus for even a single minute. If you don't keep track on your competitor on a regular basis, you'll find yourself losing clients without knowing why.

Doing regular competition analysis not only gives you an advantage over rivals for an eCommerce business, but it is also a must-do if you want to stay in the race and create a consistent profit from your company.

How to analysis your competitors in 8 steps.  

Before we dive in, make a list of the many elements that you will research and develop before beginning the analysis.

There are additional factors to consider, but this analysis will help you discover one of the most influential and instructive ones to keep your business running well.

Step 1-Choosing the tool to collect the data.

Begin your eCommerce competitor research by choosing one or two tools to collect information about your competitors.

Google is a fantastic resource because you may use it to explore for understandings by utilising keyword phrases utilised by clients in your specific industry.

Tools like Google Key Planner (a google ad account to asses this tool) can help you uncover keyword suggestions that are being utilised by the greatest number of individuals who are interested in the services and products that you and your competitors offer.

Google Trends is also an effective market research tool because it reflects people's search interest for specific key words.

The information gathered tells you of the type or high quality of product or service that clients like.

Compare your efficiency data to that of your competitors   using the Google Analytics tool.

The data collected by the tool will provide you a general sense of what is going on with businesses in your specific niche, such as where you should put more effort, how your competitor is performing, and obstacles you must face.

You can also analyse the top five competitors' social media marketing strategies.

Examine their websites to see which social media networks they often use, and utilise tools such as   Sprout Social to gather information.

You can, for example, collect data on the number of messages, the type of content (photos, texts, or video clips), and the interaction or number of messages received from followers.

Other sites for acquiring information and analysing competitors include YouTube, Quora, Twitter, Similarweb and   Simplytrends.

Step 2-Finding and determining who your competitors are.

Use the tool of your choice to look for terms or ideas that customers are using to find your competition.

The purpose here is to find and draw down your primary competitors.

For example, you can utilise   Google search console to discover the keyword phrases that many customers use to find your firm.

If you sell clothing and makeups, search for terms like " men's t-shirt for summer" or "best foundation for dark skins.”

Google's first page will undoubtedly expose you your main competitors who provide the identical service or product that you do.

Keep in mind, usually tech-giants like Amazon and ebay are not your competitors, foucs on the ones which are similar to your store.

Unless your company is a well-known large-size firm, you might not want to compare yourself to market leaders and also competitors because these brands already have a large market share, a strong brand name presence, and also high advertising spending plans that provide effective competitive advantages.

Plus, if you are running a Shopify store, you can use   Simplytrends' find similar store feature to find your direct competitors.

Step 3-Examining competitor's product offering.

Once you've compiled a list of all your competitors from various networks, go to their websites to evaluate the services and products they provide.

The major analysis is divided into four sections: website competitors audit, competitor product analysis, pricing analysis, and marketing competitors audit.

Ask yourself the following questions while doing the analysis:

  • How many products do they sell?
  • What items do they lack in comparison to yours?
  • How much of their product or service is similar to yours?
  • Do any of the competitorss' item attributes exist that you do not have in your own?
  • How do their item prices compare to yours?
  • Do they offer specials or price cuts?
  • How many days it takes to ship orders to your target country?
  • How and where is the call-to-action (CTA) message and also switch positioned?
  • How fast are their web page loading times?
  • How many blog sites do they publish each month?

Throughout these techniques, you must determine your competitors' point of item differentiation.

Create a table with answers to all of the questions related to your competitor analysis.

The item analysis technique will assist you in determining how you should offer and sell your services and products, as well as where you may improve.

It is also an great way to get a better understanding of the bigger picture of your industry.

Step 4-Revealing competitor's marketing strategy.

Part of the eCommerce competition analysis entails comprehending what other business in your market are doing to acquire and also keep new sale, leads, website visitors, and social media fans.

Analyze your competitors' content strategy with the goal of increasing your website traffic, improving SEO (search enginer optimization), increasing leads and sales revenues, or improving brand awareness and visibility.

You may also go above and beyond by subscribing to your competitors' e-newsletters or blogs to receive regular updates on new products or methods.(Highly suggested to created a new email account solely for the purpose of monitoring your competitors content strategies.)

You can follow them on social media and even buy one of their products to see how they handle the checkout process and client retention tactics.

Compare how your competitors are performing on these measures, and then take steps to improve how regularly, quickly, and also efficiently you post material about your brand and products.

Remember to keep your material high quality based on the strategy you use to sell your things while maintaining innovation to avoid losing your present customers.

Use tools such as crucial efficiency indicators (KPIs) to identify how to set goals and measure your performance on a regular basis.

Simplytrends will keep you informed of the number of visitors your competitors' websites are receiving, information that can aid you implement strategies to improve the high quality and also reach of your web content.

You may also tell if the web traffic is bought or natural depending on the tool you're using to run the analytics.

This information can assist you in determining how best to reach a specific target population using Google AdWords or other advertising tools.

Step 5-Examining the visibility of social networks

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Social network advertisements are a fantastic source of direct site traffic and purchases, therefore it's critical to examine the number of likes and shares your competitors are getting on Facebook, Twitter, Pinterest, YouTube, and so on.

Brands utilise social media platforms to attract new customers as well as to retarget customers who have visited the website but did not make a purchase.

Uber uses the strategy in their eCommerce competitor analysis approach to attract customers.

The advertising help to create a sense of familiarity with the brand while directing new clients to the company's cyclist application.

When you've identified the social media platforms that your competitors are most likely to utilise, devise strategies for marketing and also reaching out to customers through these platforms.

Attract customers with bargains and discounts related to your products with the goal of increasing your company's stamina over the competition.

Step 6-Understanding your competitor's' growth strategy.

The brand positioning, content, and social media strategy of your competitors will inform you of their overall advertising and marketing strategy.

You should also research and comprehend your competitors' development strategy by monitoring their e-newsletters, magazines, and public relations statements.

The number of social media fans will also notify you how quickly your competitors are growing over a specific time period.

Make advantage of these metrics to define goals for your brand's growth and development.

Step 7-Conducting a SWOT analysis of your competitors.

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After you have a solid understanding of all of your competitors, your next step is to conduct a SWOT analysis on each of them.

The goal of this technique is to identify and also strengthen your determined strength, minimise your weaknesses, take advantage of opportunities, and also attempt to reduce external dangers.

The variables to consider are those of your competitors:

- Strength —the elements or areas where your competitors excel.

- Weakness —locations where your competitors are choking up or points where they are doing the upside-down.

- Opportunities—the aspects created by your competitors that you can leverage or holes that you can fill.

- Threats—the dangers that your competitors pose to your eCommerce service.

Based on the results of your competitor analysis, you can choose to improve strength such as faster or less expensive shipping, lower product and service prices, retargeting of customers via social media, or increasing your search engine optimization.

Resolving flaws such as high operating expenses and also inadequate brand name positioning can aid boost your competitive advantage, while capitalising on an advertising and marketing approach not utilised by competitors, such as running a post, can aid boost your search engine optimization and also internet website traffic.

Other opportunities, such as click and collect (allowing customers to collect things purchased online at your physical store) or going mobile (buying with a mobile application), can further improve your advantage over your competitors.

Reduced entry barriers or new policies can pose a risk to your eCommerce business.

You should think about how these dangers will affect your overall item prices, advertising strategy, and growth.

When you've identified the risks, work on your customer retention strategies to lessen the impact of fresh changes on your list development and also web traffic circulation, sales figures, and bottom line.

Step 8-Creating a competition analysis framework.

A competitors analysis structure is a visual representation of the information you will have gathered regarding your competitors' business procedures.

The version enables you to report your searches in an appealing manner, easily review and modify them, and also share them with your advertising and marketing team.

You may create a structure similar to the one shown below using tools such as Excel or Google Docs.

The framework will assist you to completely understand your market trends, identify your competitors, analyse your opportunities, assess your risks, and also modify your brand positioning, content, and social media sites advertising approaches as required.


Companies use competitors analysis to compare themselves to other players in the market on critical aspects such as websites, prices, service offerings, advertising and marketing tactics, social networking sites, and so on.

Reliable digital competitors analysis will enable you to understand the distinguishing capabilities of various other companies in your specific niche and also sector, allowing you to create a much more dependable and also calculated sales strategy while increasing your earnings.

This comprehensive overview of eCommerce competitors analysis teaches you how to select competitors analysis tools and systems, identify your competitors, establish their product offering, evaluate their advertising and marketing strategy and also social media presence, and comprehend their development strategy.

You should also conduct a competitors SWOT analysis to recognize and appraise your competitors' strength, weak areas, opportunities, and threats.

Make sure to include your searches in the competitors assessment structure for simple analysis, upgrade, and also exhibiting to your advertising and marketing team.